Be part of the creation of our CUPRA vehicles. Our best specialists are taking care of every single step, and we want to share with you some of the exclusive behind-the-scenes processes involved in the production of every detail of our cars.
Be part of the creation of our CUPRA vehicles. Our best specialists are taking care of every single step, and we want to share with you some of the exclusive behind-the-scenes processes involved in the production of every detail of our cars.
To create the first CUPRA colour palette, our team explored the essence of the brand: Contemporary design and sporty performance. They worked during three years and over 800 different formulations were made.
The rocks at Cap de Formentor, on the island of Mallorca, inspired the Design team in creating the side blister packs for the body. The blisters add dynamism and a sense of movement, reflecting light in a special way.
The start of production of the first CUPRA model in Martorell had an impact on the production processes of metal sheets. To accommodate the great variability of the sides, the largest robot in the factory had to be installed.
The start of production of the first CUPRA model in Martorell had an impact on the production processes of metal sheets. To accommodate the great variability of the sides, the largest robot in the factory had to be installed.
CUPRA is synonymous with quality. That’s why 100% of the vehicles are checked, and a multitude of elements are verified to ensure that all car parts are delivered according to the highest quality standard.
CUPRA is synonymous with quality. That’s why 100% of the vehicles are checked, and a multitude of elements are verified to ensure that all car parts are delivered according to the highest quality standard.